Strategy
Brand protection is handled differently in different cultures. In China and most developing nations a personal connection is essential to achieving effective results. While Westerners are used to simply filing paperwork and then waiting for inevitable results, much of the rest of the world incorporates greater discretion than we are used to. One must make a case for strong action and that case must be made to the right people and in the right way.
Doing this, and doing this successfully, is what Emergent IP Consulting does best.
This ability, coupled with the knowledge of what actions work best in a particular jurisdiction, allows Emergent IP Consulting to provide effective brand protection support almost anywhere in the developing world.