Principal Attorney & Owner
William Mansfield has worked in the field of intellectual property rights enforcement since 1999. Prior to that year he served with the U.S. Army as both a paratrooper and in a military intelligence capacity. Upon leaving the service he completed an undergraduate degree in Psychology at Purdue University.
Building upon his training Mr. Mansfield initially joined the I.P. industry as an undercover investigator working for a 3rd party vendor providing trademark investigation services for numerous multinational brand owners. He then rose in the organization to build and manage comprehensive investigation and enforcement programs for various clients. During this time Mr. Mansfield earned a law degree from Indiana University and eventually became the general counsel of the company.
For the past decade William Mansfield has been the Director of Intellectual Property for a small FMCGs company that sells primarily in the developing world. In that capacity he oversaw the expansion of trademark coverage for the company from 1,500 to over 2,000 registered trademarks worldwide. He has traveled to 55 countries in his professional capacity and directed actions in over 150 countries.
A major part of his work has been the aggressive and strategic targeting of major sources and distributors of infringing products originating in China. Just as China is a source for vast amounts of licensed and lawful products that are sold globally, it is also the source point for many counterfeit goods. Over the past decade Mr. Mansfield has learned how to best make the Chinese intellectual property protection system work for the protection of his in-house brand.
As part of his ongoing work to gain a deeper understanding of how intellectual property protection can best fit into a business enterprise, and to better identify the weak points on a criminal counterfeiting enterprise that are most susceptible to disruption, Mr. Mansfield is completing an M.B.A. at Indiana University.
Mr. Mansfield has recently begun taking in outside clients interested in his assistance with brand protection in China and the developing world through his new company, Emergent IP Consulting.