Your intellectual property rights are valuable. And in the modern global economy that means that someone is out there scheming to misuse these rights and illegally profit off them.

Two decades of experience in enforcing these rights against counterfeiters and criminals have shown that it is absolutely key to keep business realities in mind when protecting IP. Too often brands and law firms will treat a legal victory as the end of the enforcement process.  When, in reality, it is usually only the beginning.

An unenforceable legal judgement – regardless of the size of the judgement – is no victory. And in many nations globally, most judgements against counterfeiters are effectively unenforceable.

Counterfeiters are criminals, and they do not play by the rules. They can often easily close down one company and reopen another the same day when they need to avoid paying the price for their crimes. This can easily make a traditional legal approach to enforcing intellectual property rights meaningless.

A business reality based approach to enforcement, however, can almost always work.

By analyzing and targeting the key economic factors that either allow or prevent a counterfeiting criminal enterprise from being profitable a brand can eliminate the commercial incentives in violating your intellectual property rights.

This results in an end to IP theft and the dilution of your brand.